Apurva Purohit

Apurva is the Co-founder of Aazol, a consumer product start-up that aims to connect micro-entrepreneurs making home-grown foods with urban consumers, using technology. She previously served as the President of the Jagran Group, one of India’s largest media conglomerates, where she led multiple companies of the group across print, radio, digital and outdoor media. Launched India’s first independent media-buying agency, Lodestar.

Apurva was previously the CEO of Radio City FM radio network for ~10 years before the network was acquired by the Jagran Group. Under her leadership, Radio City has been featured in the Great Place To Work survey consecutively for 7 years. Prior to Radio City, she worked with Bennett Coleman & Company Limited and Zee Telefilms where she fashioned the re-launch strategy for its flagship channel Zee TV. She also launched India’s first lifestyle channel Zoom among other successful TV brands. Apurva launched the first-ever independent media buying agency in India, Lodestar in 1995.

Apurva is an independent director of Mindtree Limited, Navin Fluorine International Limited, L&T Technology Services Limited and City Sound and Music Private Limited. She is an advisor to BD Foundation, a not-for-profit diversity foundation.

Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per the India Today Group (2016 & 2018) and Fortune India. She authored the national best-selling book – “Lady, You’re not a Man – the Adventures of a Woman at Work”.

Apurva holds a Bachelor’s degree in Science (Physics) and a post-graduate in management from the Indian Institute of Management, Bangalore.